Source: Broadcasters’ Audience Research Board & TNAStars.com
Recent viewership estimates for iMPACT Wrestling on Challenge TV in the United Kingdom and Northern Ireland are now available. The estimates show that the flagship show for TNA continues to be the most watched professional wrestling program in the United Kingdom and Northern Ireland television market. For more information on TNA’s record viewership in the United Kingdom, click here.
The episode of iMPACT Wrestling that aired on Sunday, March 25, 2012 was estimated to have approximately 171,000 viewers. An additional 42,000 viewers watched the show an hour later on Challenge TV +1 bringing the total estimated audience to 213,000 viewers. This figure represents an increase of about 34,000 viewers over last week’s episode, which brought in an estimated 179,000 viewers.
In addition, Challenge TV aired TNA Victory Road on Wednesday, March 21, 2012. This special event was estimated to bring in 166,000 viewers.
By comparison, the live airing of WWE’s Monday Night RAW on Monday, March 19, 2012 was estimated to have approximately 164,000 viewers while the live airing of WWE’s Smackdown! on Friday, March 23, 2012 was estimated to bring in approximately 85,000 viewers.
When reviewing these numbers, please note that WWE opted to negotiate a television deal with the Sky Sports suite of channels which means that their programming is on a package that must be paid for by the viewer. When iMPACT Wrestling negotiated their television contract in the United Kingdom and Northern Ireland, they opted to go with a free channel that viewers do not have to pay for as a part of their cable package. WWE’s choice to place their programming on a paid channel versus iMPACT Wrestling’s choice to place their programming on a free channel likely has an affect on the number of viewers watching each of the promotions’ television shows.
Also worth noting is that WWE has much more programming in the United Kingdom and Northern Ireland than TNA. Their programming includes a live airing of RAW, a repeat of RAW, a live airing of Smackdown!, a repeat of Smackdown!, NXT, a show called Experience, another show called Bottom Line, a show called Vintage Collection, a show called Afterburn, and live airings of pay-per-views. With all of these programs airing throughout the week some observers could reasonably suggest that the WWE product is overexposed in this market. However, iMPACT Wrestling is still the most watched professional wrestling program in the United Kingdom over the last 10 years – a phenomenal accomplishment for the younger, smaller promotion.
Interested in learning more about how iMPACT Wrestling’s historical ratings and viewership numbers? If so, then check out TNAStars.com’s Ratings War area. In the Ratings War area you can see a comparison of iMPACT Wrestling vs. Monday Night RAW from the spring of 2010 and iMPACT Wrestling vs. Superstars from all of 2010 and the first part of 2011. Also, you can see a comparison of iMPACT Wrestling’s viewership numbers from week-to-week (from this side of the pond) in 2011 and the beginning of the ratings and viewership tracking information for 2012. Enjoy!