I don’t watch WWE programming. At all.
I don’t like it, I don’t like style of the folks who are writing the scripts, I don’t like the mindset of the people running the programming for the company, and I don’t like the constant regurgitation of old storylines from 5, 10, 15, and 20 years ago. To me, WWE programming is a bore and the WWE is not a company that I choose to watch on television.
But I have to admit – WWE is a damn good investment.
In the interest of full disclosure, I owned some WWE stock back in 2009 and 2010. Not many shares – maybe even less than 50 or so – I don’t remember. I held the stocks for a short while, reassessed my portfolio, and then decided that it was a good time to sell and move on to something else.
However, with the WWE stock dropping in price down to the $9 – $10 range, the time (the last week or so) was absolutely right to buy. So, even though I can’t stand the WWE programming and even though I don’t like the people behind the programming that WWE has been producing – I can’t deny that they are one hell of an investment. Sure, they just cut their dividend from 36 cents per quarter to 12 cents per quarter, but the fact that they are still offering a dividend speaks volumes about how financially sound the company is behind the scenes.
The economy is still struggling (though I think that it is ready to come roaring back in the next 2 years or so), people are still holding back their scarce discretionary dollars and building up savings accounts (thank God), and the entertainment sector is doing so-so at best. However, WWE still manages to sell out arenas, sell merchandise, stay relevant, and keep their core fan base (i.e. not me) interested in their product. From a business perspective, the WWE’s performance in this troubled economy is extremely impressive.
So while I owed a few dozen shares of WWE a year or two ago, now I’m glad to have a few hundred shares of the company in my stock portfolio. In my book, it’s a winner.
From a wrestling fan’s perspective, I can’t stand watching WWE. But from an investor’s perspective, WWE is a great buy for my portfolio right now.
This column is – in no way – an endorsement of WWE stock for purchase in your personal portfolio. It is an expression of the writer’s independent, individual feelings towards this particular publicly traded security. This column should not be taken as advice to purchase WWE – or any other – security.