Total Nonstop Action (TNA) Wrestling announced today a new relationship with CW Multimedia International of Louisville, Kentucky, as its mobile media partner.
CW Multimedia International is a multi-faceted media marketing company that specializes in the mobile marketing industry, and will develop fully integrated TNA promotions and content for mobile cell phone users and TNA fans.
CW will debut its mobile marketing platform at a special live episode of “TNA iMPACT!” from Las Vegas on Thursday, October 23 at 9 p.m. ET/PT on Spike TV. TNA will present a special “Hard Rock Hardcore Text-off Gauntlet Match” where TNA fans will be able to select in-ring opponents via text messaging and determine which weapons they will be using during the match.
“We are thrilled to be moving forward with a partner like CW Multimedia International. This new relationship allows TNA bring its fans even closer to the action by offering the latest cutting-edge innovations available in the mobile industry,” said TNA Director of Licensing Jason Walker.
“CW is excited to partner with the team at TNA Wrestling. We plan to create true interaction between the fans, TNA and the wrestlers themselves through our unique mobile campaigns. We feel that the fans deserve to be part of the event and should be able to have their voice heard. TNA will now allow them not only to voice their opinions but will give them the ability to make decisions within the broadcast that determines what will happen. TNA will become the most interactive company within the industry, once again raising the level of the fans experience,” CW President Chris Webb said.
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