Last week, a friend called and said, “Did you see where Forbes Magazine ranked the 200 Best Small Companies in America?”
Pretty weird, I have a friend who reads Forbes.
“Yeah, and World Wrestling Entertainment is No. 122 on the list.”
What World Wrestling Entertainment is doing on a list of small companies is even weirder.
WWE events draw tens of thousands each night all over the world. Tickets aren’t cheap. Its TV shows are among the highest-rated, especially with young people. Its pay-per-view events draw millions of dollars. Its merchandising branch (toys, magazines, wrestling masks, bobbleheads, etc.) is hugely popular, especially with kids (and adults who act like children).
How is that small?
I looked up the criteria Forbes used to judge small companies.
“Our list of the 200 Best Small Companies ferrets out the most robust, fundamentally disciplined public outfits” with annual sales of …
Get ready …
Up to $750 million.
Even Joe the Plumber doesn’t think that big.
There are plenty of countries in the world whose gross domestic product is less than WWE’s annual sales.
And Forbes thinks $750 million is small potatoes.
Then again, I once judged a Miss Petite International Beauty Pageant. The contestants had to be 5 feet 7 inches or shorter.
Uh, 5 feet 7 inches is not petite. That’s pretty tall for a woman. With heels on, they were taller than me. I didn’t need that.
I’ve never heard of most of the companies on the Forbes list.
WWE was No. 122. The only other companies I recognized were Jos. A. Bank Clothiers (47), Buffalo Wild Wings (57), Rick’s Cabaret International (87), LoJack (147) and WD-40 (160).
The No. 1 and No. 2 Best Small Companies are both from Houston: GeoResources and DXP Enterprises.
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