STAMFORD, Conn., May 22, 2007 – World Wrestling Entertainment® has won a Gold Award in the Mobile Marketing category from Corporate EVENT magazine for last year’s 2006 WrestleMania® 22 Fan Axxess tour.
A sister publication of the long-running EXHIBITOR magazine, Corporate EVENT magazine provides exclusive, strategic case studies of successful marketing events. Each year, Corporate EVENT hosts its annual Corporate EVENT Awards, honoring excellence in event-marketing strategy. The international competition is judged by renowned marketing/design experts from a variety of fields. Previous winners include Microsoft, Xerox, Ford, and Volkswagen.
This year, WWE was one of five winners honored for marketing events launched between March 1, 2005, and March 1, 2007 – taking home a Gold Award in the Mobile Marketing category for its 2006 WrestleMania 22 Fan Axxess Tour.
Serving as the official kick-off on the “Road to WrestleMania,” the Fan Axxess Tour is WWE’s largest annual interactive mobile marketing initiative, giving fans a chance to go behind the scenes with WWE Superstars, Legends, memorabilia, programming and the newest WWE products – from WWE Mobile™ to WWE 24/7™ On Demand and much more. In 2006, the Fan Axxess tour made multiple stops at shopping malls, festivals and WWE events in the U.S. and Canada during its 13-week run. The tour ended in Chicago during WWE’s annual pop culture spectacular, WrestleMania 22.
“The WrestleMania Fan Axxess Tour has developed into a fantastic annual event for WWE fans, affiliates, sponsors and promotional partners,” says Monty Ross, Senior Director of Marketing for WWE. “We are honored to be chosen by Corporate EVENT as a Gold Award winner, alongside past recipients such as Microsoft and Volkswagen. We’re continuing to expand and improve upon the program each year – as demonstrated by our successful 2007 Fan Axxess tour, which just wrapped up at WrestleMania 23 in Detroit.”
Corporate EVENT will make its official award announcement in its Fall issue, due out in September, which will contain a feature article devoted to WWE and the 2006 Fan Axxess Tour.