MUMBAI: WWE’s musclemen are coming to Disney. Starting 7 May, Jetix dons a brand new ‘Action Vacation’ avatar with the launch of ‘WWE 24×7’
In what is termed as a first on kid’s television, ‘WWE 24×7’ is a special program that will see all the WWE superstars, from John Cena to Hulk Hogan, from the Undertaker to Stone Cold Steve Austin to “provide power packed action entertainment” every Monday to Friday at 5:30 pm.
Nachiket Pantvaidya, executive director – production and programming, Walt Disney Television International (India) said, “This summer, Jetix promises to bring alive the energetic vacation mood, that kids plan and look forward to, all year long! We have lot more action, adventure and fun on our channel through this season while ensuring that our audiences stay safe and responsible as well.”
Disney is ratcheting up the wrestling mania even further from 21 May, with a ‘WWE 24×7 contest’. Five lucky winners of the contest will get an all expenses paid trip to New Jersey, USA where they will get to watch WWE Summer Slam 07 live.
In addition, there are autographed WWE 24×7 Superstar glossies (to be won every day) and WWE 24×7 merchandise (to be won weekly).
The other summer activities the channel has lined up include new episodes of Power Rangers, the new show GI Joe Sigma Six, specials of Spiderman and martial arts movies premiering for the first time on Jetix.
Additionally, box office successes like Finding Nemo, Tarzan, George of the Jungle, Sky High, and Herbie Fully Loaded will be featuring for the first time on Jetix. These movies have never been showcased in Tamil and Telugu before.
Tushar Shah, director – marketing and communications, Walt Disney Television International (India) said, “The ‘Action Vacation’ on-air theme is supported with an extensive multi-media campaign designed to enthrall and entertain audiences in major metros and small towns alike. Through the contest and on-ground activation, we aim to translate the Action Vacation zest to provide an immersive experience for the kids.”
The marketing campaign on the Action Vacation theme extends to on-ground van activation, in-theatres and on television (regional general entertainment, movies and cable) for the next four weeks. The van activities will engage kids in various fun games which will win them exclusive WWE merchandise. Apart from the ‘WWE 24x 7 contests’ on Jetix, kids can also participate in Jetix Action Vacation contest through phone-ins for which the channel has tied up with Hutch/Airtel and Idea and BSNL/MTNL.