The latest episode of IMPACT! Wrestling brought in 98,000 television viewers during its first run on AXS TV. By comparison, this episode of IMPACT! Wrestling brought in approximately 28,000 less television viewers than the last episode, which brought in 126,000 television viewers.
IMPACT! Wrestling also generates viewers for its first run weekly programming from both its YouTube premium membership service and the IMPACT Plus app. Since the subscription and streaming numbers for those services are not released, no wrestling news source can provide a broad estimate of IMPACT! Wrestling’s weekly viewership.
DVR, Online, And Other Viewership Information
The total viewership for any one episode of a television show is hard to estimate. On his Twitter account, former WCW and WWE executive and WWE Hall of Famer Eric Bischoff suggests that DVR numbers can add a total of 10% to 12% to the final viewership numbers. Historically, DVR+1 and DVR+3 figures (the amount of people who watch the show on their DVR within one day and three days of recording it) add 150,000 more viewers to an episode’s final viewership numbers. On Steve Austin’s podcast, former TNA President Dixie Carter suggested that sometimes DVR+3 numbers (which are not reported to the public) have added up to 40% to an episode’s final viewership numbers. Plus, the official YouTube channels of wrestling promotions post a large portion of each episode of their television shows online with no expiration date. Over the course of the first week that they are available, these YouTube clips typically bring in between 50,000 and 100,000 viewers for smaller promotions and, potentially, in the millions of viewers for larger promotions. Similarly, Facebook and Twitter videos routinely bring in tens of thousands to hundreds of thousands of views within the first week of being posted and millions of viewers over longer periods of time.
Since DVR, YouTube, and social media viewers are not included in the television viewership estimates above, these figures are rarely if ever reported by professional wrestling “news” websites. We feel that it is necessary to report this information in order to provide deeper context for the entire spectrum of viewers for each episode.