Source: Press Release
NASHVILLE, Tenn., Oct 11, 2011 Total Nonstop Action (TNA) IMPACT WRESTLING is launching a series of social commerce stores and an auction site that will encourage total nonstop buying of TNA IMPACT WRESTLING merchandise and memorabilia. Powered by Moontoast, the stores will be available to fans on the TNA IMPACT WRESTLING site ( www.impactwrestling.com ), their Facebook page, and the Facebook pages of wrestlers. Given that wrestling fans are some of the most loyal and “engaged,” and that the TNA IMPACT WRESTLING Facebook page alone hosts over 650,000 fans, the launch has all the makings of a social commerce main event.
The auction site will be integrated seamlessly into TNA’s shopping site ( www.shoptna.com ) and will feature one-of-a-kind memorabilia items that are sure to whip the fans into a bidding frenzy — things like autographed pieces of tables smashed in matches. The various stores (for TNA and their wrestlers) are built using Moontoast’s Distributed Store(TM), an embedded social e-Commerce solution that allows brands to promote and sell products directly from a Facebook page, website, or partner website. Unlike other store platforms that push fans to a third-party commerce site, the Moontoast Distributed Store(TM) handles the entire shopping and transaction experience within the social stream. Fans can also share the store via Facebook and Twitter, increasing the probability of an offer going “viral.” You can see sample TNA IMPACT WRESTLING stores here http://www.impactwrestling.com/roster/Wrestler-Roster/item/1600-hulk-hogan and here http://www.impactwrestling.com/roster/Wrestler-Roster/item/1814-jeff-hardy .
Each of the stores will be tailored to appeal to the various audiences. The main TNA store, which will live on the TNA IMPACT WRESTLING Facebook page ( https://www.facebook.com/ImpactWrestling ), will carry a mix of brand and wrestler-related merchandise including t-shirts, hats, collectibles, and DVDs. The individual wrestler stores, which will be embedded on the wrestler profile pages of www.impactwrestling.com and on the wrestler’s individual Facebook pages, will feature products specific to each wrestling personality. This multi-venue approach will help TNA IMPACT WRESTLING reach the greatest number of fans with the most appropriate offers.
Adam McKeown, Director of Merchandise for TNA IMPACT WRESTLING, is excited about bringing the brand to the fans in a new way. “Our fans are the best. They get really excited about everything TNA has to offer. These new stores will help us give them more of what they want on our site and on Facebook.” McKeown also thinks that the wrestler-specific stores will be a big hit with the fans, “Most of our fans have their favorite wrestlers and follow them on Facebook. Being able to promote specific products directly to fans through their News Feed is a great feature of the Moontoast stores.”
In addition to delivering exclusive products and special offers to existing fans, the stores will help TNA grow their Facebook fan base. Because the stores display directly in the News Feed and can be easily shared, existing fans become brand ambassadors, introducing their friends to the TNA brand through their “Liking” and sharing activity.
“We’re excited to be working with TNA IMPACT WRESTLING and legends in the business,” said Moontoast CEO Blair Heavey. “These guys know entertainment and Moontoast is helping them bring that element of excitement and immediacy to their social commerce offers. The TNA audience is a perfect fit for the kind of affinity-based branding and commerce that we do best. They are going to love what TNA delivers in the new stores.”
The launch of this collection of stores combined with the exclusive auction site will help TNA live up to its well-deserved “Total Nonstop Action” brand promise. Now, fans will have a new, exciting way to engage with the TNA brand and the individual wrestlers who create the excitement.
Moontoast is the leading distributed social commerce solution for affinity brand retailers, musicians, athlete/celebrities, & authors. Moontoast provides the first socially distributable commerce product which helps retailers and brands better engage, convert and deliver incremental revenues and new customers via social media networks such as Facebook and Twitter, affiliate sites, and ad networks. Through the Moontoast Distributed Store(TM) retailers can extend their cart and transact with consumers right at the point of impression — wherever they might be online. For more information, visit www.moontoast.com , or check out Moontoast Impulse(TM) at www.fanimpulse.com .
About IMPACT WRESTLING
IMPACT WRESTLING is the world’s most innovative experience in professional wrestling, airing in over 120 countries worldwide. Join Hulk Hogan, Rob Van Dam, “The Phenomenal” AJ Styles, Olympic Gold Medalist Kurt Angle, Sting, Jeff Hardy, the lovely and lethal TNA Knockouts and the high-flying X-Division for the top-rated “IMPACT WRESTLING” every Thursday night at 9:00 pm ET/PT on SPIKE. For more information on IMPACT WRESTLING, visit www.IMPACTWRESTLING.com TNA Entertainment, LLC is a privately held company headquartered in Nashville, Tenn.