Source: Mike Johnson of Pro Wrestling Insider
Apparently, Jeff Hardy, Shannon Moore, and Jeremy Borash were creating a ruckus down in South Carolina leading into this weekend. A report was posted on Pro Wrestling Insider that talked about how the police had to be called due to a Twitter stunt that the three pulled. Feel free to read the entire report below, but it seems to me like the folks at TNA Wrestling are using these types of stunts to build awareness (we can discuss whether this is good or bad awareness) about their product.
Local authorities were called after a TNA twitter stunt in Columbia, SC yesterday.
Jeremy Borash announced via twitter that he would be at a location near their venue, with a mystery guest, giving out backstage passes (which are just passes for meet and greets backstage during the show). The guest was Shannon Moore. After Moore and Jeff Hardy both repeated the information on their respective twitter accounts (and keep in mind Hardy has over 100,000 followers), there was a literal stampede of fans rushing to the location, a parking lot in front of a Dollar General store.
The manager of the store, seeing the huge mob assembling, called the police. As it turned out, the TNA crew had left before the police arrived. Upon learning of the issue, TNA sent tickets and backstage passes to the store as a “make good.”
Some in TNA loved the idea, feeling it was a great way to build buzz for the local events and interact with the fans, giving them an “extra” for their support.