In an apparent response to Eric Bischoff’s announcement that WWE recently sent him a $50,000 royalty check, WWE has dropped the price of his book to $1.98. Eric Bischoff used this as an opportunity to mock WWE by talking about what a great marketing tool dropping the price of his book is:
OK..by popular demand, my thoughts on the current sales price of my book on WWE Shopzone: (a) I think its great! More press, more market activity=more money. (b) I love that the bitches are “selling”! Apparently WWE executives are fans of my page; WELCOME! (c) Most of my books are being sold through Amazon @ http://…bit.ly/ebcontroversy. (d) The fact that a 4 year old book is getting this much buzz is AWESOME!