Source: The Miami Herald
World Wrestling Entertainment is debuting WWE Kids, an exciting new consumer magazine targeting boys and girls, ages 6-14. The bi-monthly title launches April 15.
The launch will be supported with a comprehensive cross-platform blitz, including a 100,000-unit pallet promotion in Wal-Mart stores.
”With content ranging from fitness and nutrition to geography to esteem building, WWE Kids will appeal to children, their parents and their teachers,” said Tony Romando, vice president, editorial director. “Young fans will get to know their favorite superstars through activity-based art projects, fun games, interviews and trivia.”
Every week, more than 2.6-million young fans, ages 6-14, tune-in to WWE’s top-rated television programs on USA Network, The CW and SCI FI Channel.
In the fourth quarter of 2007, WWE reached more kids younger than 18 during the average week than the total day average deliveries of Disney Channel, Cartoon Network and Nickelodeon combined.
WWE Kids will tap into these youthful WWE enthusiasts and also encourage their friends to become fans as well.
Bob Lee, vice president, publishing director, said: “The WWE brand appeals to millions of fans worldwide. WWE Kids is a logical brand extension that is specifically designed for our younger audience.”
Shane McMahon, executive vice president, Global Media, said: “The WWE youth initiative, which includes the new WWE Kids magazine and the WWE website for kids, are all part of WWE’s recommitment to provide its young audience with new, fun, age-appropriate content.”
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