Source: Yahoo! Finance
Nation’s Fastest-Growing Independent Energy Drink, Socko Energy Announces Partnership With World Wrestling Entertainment, Inc.
Licensing and Promotional Partnership Between WWE(R) and Socko Energy Gives Way to New Products and Growth
LOS ANGELES, Aug. 8 /PRNewswire/ — Continuing the brand’s move toward gaining increased exposure throughout the U.S., Socko Energy today announced that it has formed a multi-year licensing and promotions partnership with World Wrestling Entertainment, Inc. (NYSE: WWE – News).
The deal will yield new products including a limited edition “RAWÂ® Attitude Powered By Socko” as well as quarterly collectors’ edition promotional cans featuring WWE Pay-Per-View branded names including “SummerSlamÂ® Energy Powered By Socko” and “WrestlemaniaÂ® Energy Powered By Socko,” among others. Each of the WWE promotional cans will be made available through Socko’s existing and expanding distribution network.
“When it comes to branding, no one does it better than WWE. We’re thrilled to partner with WWE as ‘RAW’ and ‘SMACKDOWN’ are two of the most popular and exciting entertainment brands today,” said Mike Jannicelli, vice president Bliss Beverage. “Not only will this deal harness the power we already have with consumers and take that excitement to the next level, but a partnership of this magnitude will position the company for future growth.”
Entertainment and marketing company Bischoff-Hervey Entertainment (BHE TV, LLC), responsible for branding Socko on a global level through non-traditional, entertainment-based marketing initiatives, approached WWE’s Florence Di Giorgio to develop a partnership between Socko and WWE.
“We look forward to this very exciting product launch and partnership with entertainment powerhouse WWE,” said Eric Bischoff, a 20 year veteran of the sports entertainment industry. “The demographics and buying power of the WWE audience, combined with their passion for the WWE’s RAW brand, make this one of the most exciting licensing opportunities we could bring to Socko.”