WWE Studios’ latest feature film, 12 Rounds, is estimated at doing $5.3 million for the weekend. This is far below what WWE executives had initially projected. Going into the weekend, internal expectations were at a $10.1 million opening. The film’s distributer, 20th Century Fox, then lowered WWE’s expectations to a more realistic figure — $7.5 million. Following opening night, expectations were lowered once again — to $5.5 million. Then yesterday’s numbers came in and the movie is projected to finish with a $5.3 million weekend.

- HollywoodReporter.com revealed the type of audience that saw 12 Rounds over the weekend. According to them, the John Cena-centered film drew audiences comprised 57% of males, with 53% of patrons aged 25 and older.

Movie executives said exit polls showed patrons responded positively to the WWE feature film, which in their eyes, could bode well for its word-of-mouth prospects over the next two weekends.

“Hopefully, we have momentum to play through Easter,” Fox Senior VP Distribution Bert Livingston said.

This update was posted on Monday, March 30th, 2009 at 11:45 am and is filed under News & Rumors. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.