Sherdog has posted an editorial on the recent ratings disappointment for EliteXC. Below is an excerpt:
Kelly Kahl, Senior Executive Vice President for CBS Primetime, said Saturday’s ratings decline, though a bit lower than hoped, was expected.
“We didn’t have our ‘A-plus’ draws on the card, so we weren’t surprised, but we got incredible exposure for our others stars like Robbie Lawler (Pictures) and Scott Smith (Pictures), Nick Diaz (Pictures) and Jake Shields (Pictures), not to mention ‘Bigfoot’ Silva and Cristiane ‘Cyborg,’” said Kahl.
Kahl said the shortened preparation time likely lended to the lower ratings.
“We weren’t able to throw quite the same promotion at it. Because of the short turnaround, we weren’t able to put quite as an aggressive plan together,” he said. “Summer viewing numbers tend to be down a little. We still got a few million people to an MMA event and we kept EliteXC and ‘Saturday Night Fights’ in the public eye which was really the whole goal of coming back so quickly.”
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